Apple Watch Series 3 Edition Review. Originally published by Benjamin Clymer on Hodinkee. In the fall of 2. I was one of the very few watch industry insiders to be invited to the launch of the first Apple Watch. The ensuing story (which you can read here), is still one of the most read stories I've ever written on HODINKEE, and it is in fact the most discussed here and elsewhere. Three years on, the Apple Watch remains one of the most controversial and hotly- debated objects not only in watches – where some view it as a simple non- issue, and still others view it as pure evil taking the form of 4.

Directed by Tom Holland. With Joe Mantegna, Robert John Burke, Lucinda Jenney, Bethany Joy Lenz. An obese attorney is cursed by a gypsy to rapidly and uncontrollably. · In the fall of 2014, I was one of the very few watch industry insiders to be invited to the launch of the first Apple Watch. The ensuing story (which you.

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Apple's admittedly skewed matrices (which will happen when you're the largest company in the history of the world), not been the overwhelming success to which the firm is accustomed. But if you think the Apple Watch has been a flop, you're kidding yourself. Even more so if you think it hasn't impacted the traditional watch space – read my esteemed colleague Joe Thompson's look at what Apple has done to the American- held, multi- billion- dollar company that is Fossil if you don't believe me. Though luxury watch consumers are unlikely to admit it, the Apple Watch has changed things. Last week, we saw the introduction of the Apple Watch Series 3 and Series 3 Edition (housed completely in ceramic) – and today, after spending a full week with the latter, I'm here to give you my full thoughts. What's New in Apple Watch Series 3? Series 3 is the same form factor but with lots of new tech packed inside.

Source: Hodinkee. The technical specs of Series 3 were published here on Hodinkee the minute they were announced, but I'll summarize them quickly for you.

Series 3 has a barometric altimeter that measures, for the first time, relative elevation. That's helpful for climbing stairs, skiing and snowboarding, hiking, etc. It has a new W2 wireless chip that was developed by, you guessed it, Apple, and offers better performance using less power. There is an entirely new processor within Series 3 that makes it up to 7. Series 2. This is huge, and if you haven't tried an Apple Watch since the first generation, you'll be shocked by the differences in speed. Finally, the biggest change to Apple Watch Series 3 is that now, for the first time, it features cellular capabilities as a stand- alone device, meaning it can operate without your i. Phone being within Bluetooth range.

Doesn't sound like a big deal? I didn't think it was either, until I tried it. What's Changed Since 2. A Lot, and yet Nothing at All. Watch Report 51 Online Hulu here. In thinking about this new Apple Watch and what it might mean to Apple, the traditional watch industry, and to us as consumers, let's look back to 2. We knew Apple Watch was coming, and yet it seemed to take the industry by surprise.

The usual suspects were dismissive, disrespectful even. And then we saw many of them follow in Apple's footsteps by creating their own versions of a smartwatch. Fossil purchased Misfit for $2. IWC announced (but never launched) a fitness tracker that could attach to your watch strap. Montblanc released a smartwatch that costs around $1,0. Louis Vuitton released one for over $2,5. Don't worry though, because that includes an LV- branded charging case.

Now that is luxury. The Louis Vuitton Tambour Horizon starts at $2,5. Watch The Call Online Metacritic on this page.

Google Android Wear platform you'll find in myriad other watches – but you don't get a monogrammed charger case with those. Source: Hodinkee. And then there's TAG Heuer, who was among the first, and certainly the most successful, at tackling Apple on their own terms by producing the so- called Connected Watch at $1,5. TAG was asking. But you know what?

It worked. And as it stands right now, the Connected Watch is in fact the number one selling watch by volume for TAG Heuer in the United States. Bet you wouldn't have guessed that.

LVMH boss Jean- Claude Biver decried the Apple Watch as "too feminine and looks like it was designed by students" when first announced. He later followed up with his own Connected Watch in partnership with Google and Intel. Source: Hodinkee. It's shocking, I know, but as LVMH honcho Jean- Claude Biver told us in March 2. TAG Heuer collection.

Starting to make sense? So again, the Swiss were dismissive of the Apple Watch because it's not even a watch, right?

How could someone who appreciates a fine timepiece ever want a disposable digital device on their wrist? Still, we now have smartwatches from two of the three big luxury watch groups, and likely more to come. And that's before we actually talk about sales numbers of Apple versus the traditional players or the fact that all of theirs use what is the equivalent of an off- the- shelf caliber in Android OS while Apple's is, to borrow a term they'll understand, completely in- house. Ironic, really. The Blind Leading the Blind.

Apple is now the largest watch seller in the world by revenue, according to Apple. Source: Hodinkee.

One of the most amusing things about doing what I do for a living – writing about and working with mechanical watches – is the reaction that other watch guys expect me, or really any other reasonable watch person, to have about the Apple Watch. They think we should hate it. I don't hate the Apple Watch, nor should anyone else. Watch Failure To Launch Download Full here. If anything, the build quality versus price ratio on the Apple Watch is so embarrassing for the Swiss that I genuinely think it will push mechanical watchmakers to be better. And I actually think the Apple Watch has gotten people talking about watches again.

Does the Apple watch give me the same emotional satisfaction as my Vacheron Constantin, Rolex, or Omega? Certainly not, but that's not the point.

And I think we all know that – so the vitriol that spews from the souls of so many mechanical watch lovers is misguided, whether from an industry employee or from a consumer. These feelings towards the Apple Watch and smartwatches in general reminds me of a period in my life – a time not so long ago – when "blog" was a four letter word, literally and figuratively, to the entire country of Switzerland. The idea that the World Wide Web was a tool through which some could communicate about luxury products was simply unthinkable – and if anyone did, then for sure no one would ever make a purchasing decision based on what a blogger might say, because nobody with any real money would be online! It's this same attitude that caused the Swiss to lose during the Quartz Crisis. And to be clear, they did – 9. Joe Thompson!). When I see comments on our site and elsewhere saying that Apple will never dethrone Rolex as a watchmaker, I know they are surely right, when thinking about a timeless, mechanical watch that will last generations. But Apple has, by their own account, already sold more watches than Rolex by revenue in the past 1.

Yeah, it's a little silly to compare Apple to Rolex, but at the same time, how can you ignore a company that according to the widely read Ventrobel report, shipped 1. And that was 2. 01. Series 2 and well before the brand new Series 3 Watch. Oh, and about that slide at the top of the section and the one that ruffled more than a few feathers when Apple presented it during their keynote – Apple is comparing themselves to Rolex, Omega, and Cartier not in unit sales, where it surely would outpace these luxury players just by virtue of a far less expensive price point, but by revenue. That means more people are spending more money on Apple Watches than Rolex, Omega, or Cartier watches. Think about that. Again, the Apple Watch isn't trying to eat the mechanical watch industry's lunch at all, and it certainly isn't looking to replace the mechanical watch as the emotional talisman that its become over the past few decades.

The Apple Watch, whatever the series, is an entirely different thing. It's electronic, with a lifecycle that we've all come to know and expect from Apple and all other electronics companies.

We replace our phones every few years, and the Apple Watch is a peripheral device to the phone, so it makes sense that we would see them roll out semi- regularly.