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Jaden Smith's Recyclable Water Box Startup Is Suing Sketchy Mayo Startup Hampton Creek Over a Font. Jaden Smith, co- founder of boxed water startup Just Good Inc., has launched a legal war with another startup selling mayonnaise. Watch For The Love Of Grace Online Facebook. According to Bloomberg, Smith’s company which sells water in recyclable cartons has filed suit against Hampton Creek, claiming the latter company violated a trademark agreement established in 2.

Hampton Creek markets itself as a science- driven tech startup, though it really just sells vegan mayo and other products like cookie dough (reports indicate it does very little scientific research of its own and engaged in a sketchy buyback program to pump up mayo demand). Smith’s water cartons are labeled “JUST WATER.” Hampton Creek’s products are labeled “just. In May, Hampton Creek modified its website and packaging, changing its web domain to eatjust. Smith’s company claims that Hampton Creek’s pivot from cursive has caused customers to confuse the two brands, which previously were easier to differentiate—and in doing so, associated the mayo company’s baggage with both companies.

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Watch breaking news videos, viral videos and original video clips on CNN.com. © AOL Inc. All Rights Reserved. Privacy Terms of Use Preferences Contact Us. Denver police are investigating an incident involving cheerleaders at East High School being forced to participate in painful and possibly abusive practice routines. Jaden Smith, co-founder of boxed water startup Just Good Inc., has launched a legal war with another startup selling mayonnaise. The official website of the City of New York. Find information about important alerts, 311 services, news, programs, events, government employment, the office of the.

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The high- profile lawsuit with Smith is merely the latest thing to go super wrong for Hampton Goods. Last month, retail giant Target removed all of its products from the store’s shelves amid allegations its products were contaminated with pathogens including salmonella and listeria, and mislabeled to inaccurately leave out genetically modified ingredients or those that were not strictly vegan, like honey. Smith, beyond being a rapper, actor and superstar Will Smith’s son, is best known for having ascended to another level of reality and his sick Batman suit. Macarthur Full Movie. Unlike Hampton Creek’s attempts to corner our nation’s critical vegan mayo reserves, he has mostly received adulatory coverage for his move into the recyclable water sector.[Bloomberg].

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